A Happy Customer Message:

It is such a treat to visit Willies! The clothing, ranging from newborn to teen, is impeccably curated with classic, timeless pieces. They offer a wide selection of brands and bring in new product frequently. I love that they also offer unique toys and books for easy gift giving. It is my go-to store for birthday gifts as they provide gift wrap services too. Employees are always so friendly and helpful. Lovely location in the Shoppes of Avondale!

About Us

Hi, I’m Megan! I’m a married mother of 5 daughters, and the owner of Willie’s in Jacksonville, FL. The shop was originally opened in 1968 by Willo Dean Hyde or “Willie”. For decades, Willie’s was a children’s special occasion and custom dress destination, and over time the shop transitioned into to the children’s apparel and gift boutique that it is today. Willie’s was owned and operated for several years by Amy and Krystal Hyde (Willo Dean’s daughter and granddaughter) before they graciously sold the shop to me in February of 2020. Generations of Jacksonville locals, including myself, grew up shopping in this iconic little shop. For years and years Willie’s has been a special place to so many. We hope this memorable store will continue to serve Jacksonville children and families for years to come!